“About 50% of new US companies fail in their first five years.” We have all heard that quote, right? Well, this business owner made it! I am thrilled to say I have been the Owner of Organized Impressions by Audra for five years now and am taking a minute to reflect on why I have been successful thus far. These are my truths but I share them with you in hopes of helping your business make it to five years, as well!
Professional organizers have endless opportunities when it comes to how they choose to help clients get organized. You name it, someone is doing it. But, if you want to create your dream job, (which is probably why you started your own business) then choose to work with people you like. Not only will your days be brighter, but when you specialize on a specific market, it is easier to become the expert of that clientele. When you are the expert, you are the one people call!
2. Be Authentic
I was thrilled when seasoned professional organizers and productivity consultants drove this point home at this year’s national conference! You are your company, so it is a complete waste of time and energy to create a brand that isn’t you. Be you. Do you. This is what creates a vision and a company people can get behind.
3. It Takes a Team
Knowing your strengths and weaknesses is vital to success. Of course, I urge you to continue learning and improving upon your weaknesses but in the meantime, it’s probably best to hire someone who won’t screw it up. Whether it be website development, bookkeeping or consulting another organizer on a job, go ahead and ask for help so you and your business can keep moving forward.
4. Dreams are Good; Focusing is Better
Man, do I have big dreams! There is so much I want to participate in, learn and accomplish in the organizing world. I am one of the lucky ones that have found a true passion. On the other hand, working from home has its challenges. I am still getting used to the freedom and the discipline required to focus my energy on certain tasks each week. There is so much to do and it can be overwhelming and even paralyzing. Making weekly and monthly goals is a huge help for me.
5. I Love Comfy Clothes
No one has EVER called me a fashionista. And that’s because I value comfort big time! Don’t get me wrong, I look professional when networking, meeting with clients, etc., but I’m still comfortable. Dress pants with spandex, no wire bras and flowy sweaters make getting dressed simple and pain-free. No business advice in this one, just a great perk of being my own boss!
Thank you to all those who have supported me! It’s been a fabulous five years!